Feelin' Jealous

BEN JEALOUS
ELECTION: GOVERNOR OF MARYLAND

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The Candidate

Ben became the NAACP’s youngest-ever national leader when he was selected as President and Chief Executive Officer at age 35. In 2018, Ben ran for Governor of Maryland against incumbent governor, Republican Larry Hogan, on a progressive agenda that secured the Democratic Party’s nomination, despite not winning the race.

The Need

The famed comedian Dave Chappelle visited Maryland to rally support behind Ben Jealous, his god-brother. The campaign wanted a distribution strategy that capitalized on the valuable opportunity of enhancing the candidate’s profile with the viral power of celebrity.

The Outcome

Through our partnership with MDDN, a creative agency founded by Good Charlotte’s vocalist Joel Madden, we filmed the event and created a series of Twitter and Instagram videos. Immediately going viral, these posts reached hundreds of thousands of households nationwide and garnered tens of thousands of engagements with almost no advertising spend.

181,658

Impressions

177,976 organic
3,682 promoted

40,262

Media Views

38,666 organic
1,596 promoted

3,923

Total Engagements

3,829 organic
94 promoted

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