The legacy continues

MAYA R. CUMMINGS
ELECTION: U.S. CONGRESS

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The Candidate

Maya R. Cummings is the former chair of the Maryland Democratic Party and a seasoned policy expert on Capital Hill. She is running for Maryland’s 7th Congressional District seat in the U.S. House of Representatives - a post previously held by her late husband, political hero Elijah Cummings.

The Need

From search engine optimization to highly targeted video ads, Maya’s team needed a digital overhaul of her marketing infrastructure to meet voters on the social media and search platforms where they spend their time.

The Outcome

By boosting her visibility on digital platforms, we helped Maya to reconnect with old supporters and garner new ones. In particular, our mobile-first revamp of her campaign commercials produced scroll-stopping edits that equally hooked viewers on the go or at their desks.

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